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"The instructor was extremely knowledgeable and open to questions."
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These exceptional 1-day events have recently been held in ...
Chicago Seattle Washington, DC Warsaw, Poland
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Brussels, Belgium Hamburg, Germany London, UK Vancouver
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Interested in arranging an event for your area? Contact us ...
Roger Burlton, Ronald G. Ross, John Zachman
Three world-renown experts
on today's most urgent business and IT questions!
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Are you concerned about how your business and its IT systems can cope with the accelerating rate of change?
If you are involved in where your company's business processes and IT architecture are going,
you don't want to miss this one-day event on ...
Enterprise Architecture Planning Enterprise Business Process Management and Alignment Enterprise Decision Management and Business Rules
Why Together?
Burlton, Ross and Zachman are the 'three amigos' of enterprise design. They believe there
needs to be a fundamentally new way of working the business/IT partnership. Lip service
isn't enough - the business needs to put itself back in the driver's seat.
Each of the three amigos has spent many decades innovating and fine-tuning an important
piece of the enterprise-design puzzle. Each believes real success comes only through
carefully planned approaches that work with one another. Each feels a sense of real
urgency about the need for North American organizations to do things better. And each is
a great communicator.
The 3 Amigos: Ronald G. Ross, John A. Zachman, and Roger T. Burlton
Click to see more photos
Why Now?
Will the next management fad or silver bullet in IT solve all your strategic and tactical
problems? Have they ever?! Existing practices for planning and deploying IT-based solutions
haven't really worked for a good while. It's time for new solutions that are logical,
aligned and integrated!
What's at stake? Literally, the future success, if not the very survival of your company.
Change is happening faster and faster every day. The winners in today's world are the ones
who can plan and craft for rapid change in the face of huge complexity. Your business simply
can't afford not to shift gears - and soon! You'll never be able to simply code your way into
the future!
Find out what you need to know about designing the enterprise for rapid change ...
Spend a day with the world-class thought leaders on business innovation through business architecture
and business-driven requirements and planning. Find out what 'doing the right things in the
right way' really means. Find out how your company can put the "business" back in "business processes,"
"business rules," and "business architecture."
Find out how your business can ...
Regain control of its planning, development, and transformation practices. Architect and engineer itself for maximum agility. Make the most of its strategic investment in IT.
What Attendees Are Saying
"Very interesting subjects presented in a thought provoking manner" "Quite a lot to take in - but real food for thought!" "Extremely engaging, informative and thought provoking." "Informative, encouraging, pragmatic!" "All excellent speakers, with in-depth knowledge and experience." "All three presentations very relevant, aligned and easy to follow." "Exceeded expectations!" "Very professional and obviously mega experts!" "Need more people in our company to hear this!"
About the Event ...
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8:00am - 9:00am
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registration and breakfast
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9:00am - 10:30am
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John Zachman on business architecture
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10:30am - 10:45am
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break
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10:45am - 12:15pm
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Roger Burlton on business process management and alignment
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12:15pm - 1:15pm
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lunch
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1:15pm - 2:45pm
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Ronald G. Ross on enterprise decisioning & business rules
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2:45pm - 3:00pm
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break
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3:00pm - 4:30pm
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Panel Q&A, moderated by Gladys S.W. Lam
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Each guru will present for an hour and a half. Afterwards, the three will field your questions
in a rambunctious, far-reaching, thought-provoking panel session, moderated by Gladys S.W. Lam.
Come loaded with the questions you most want to ask!
About Your Instructors
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JOHN A. ZACHMAN
John A. Zachman is the originator of the "Framework for Enterprise Architecture" which has received broad acceptance around the world as an integrative framework, or "periodic table" of descriptive representations for Enterprises. Mr. Zachman is not only known for this work on Enterprise Architecture, but is also known for his early contributions to IBM's Information Strategy methodology (Business Systems Planning) as well as to their Executive team planning techniques (Intensive Planning).
He is the Chief Executive Officer of his own education and consulting business, Zachman International. He also is Chairman of the Board of Zachman Framework Associates, a worldwide consortium managing conformance to The Zachman FrameworkT principles and Chief Executive Officer of the Zachman Institute for Framework Advancement (ZIFA), an organization dedicated to advancing the conceptual and implementation states of the art in Enterprise Architecture.
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RONALD G. ROSS
Ronald G. Ross is a Principal of Business Rule Solutions, LLC (www.BRSolutions.com). Mr. Ross is also
Co-Founder and Executive Editor of www.BRCommunity.com, home of the Business Rules Journal. Mr. Ross
is the author of a half-dozen professional books. His newest works on business rules are
Business Rule Concepts (3rd Ed., 2009) and Principles of the Business Rule Approach
(Addison-Wesley, 2003). He is Chair of the annual Business Rules Forum Conference. He was a
charter member of the Business Rules Group in the 1980's and editor of its two landmark papers,
"Business Motivation Model" and the Business Rules Manifesto. He is also active in the OMG Business
Rules standards development. Mr. Ross is internationally recognized as the "father of business rules."
For additional information about Mr. Ross, please visit his personal website at www.RonRoss.info.
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ROGER T. BURLTON
Roger Burlton is a founder of BPTrends Associates and a member of its advisory board. In 1993 he
started the Process Renewal Group: a pioneering association of thought leaders in BPM. He is
considered a global innovator in methods for business and technology change and is recognized
internationally for his leadership. Roger has developed and chaired several high profile
conferences on advanced business and information management globally. His pragmatic BPM global
seminar series started in 1991 and Roger is the longest continuous running BPM educator in the
world. Roger's highly acclaimed book, Business Process Management: Profiting from Process is
regarded as the reference book for process professionals who want to conduct process strategy
and architecture initiatives as well as process renewal projects and process governance.
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